Aavin’s mobile marketing unit a big hit in Salem

Aavin’s mobile marketing unit that was introduced here a month ago to provide all the value added milk products to customers at their door steps has become a hit.

The vehicle is visiting one particular area once a week at the scheduled day and time.

The mobile unit markets Aavin products such as ghee; sweets (Mysorepa, sonepappadi, halwa, paalkova); milk powder; tetra pack milk shake, apple, pineapple, carrot and badam juice; tetra pack chocolate milk, strawberry milk; tetra mango juice ‘Maavin’ and tetra pack butter milk.

Aavin sources said that the mobile unit halts at important points such as Collectorate, Government Mohan Kumaramangalam Medical College Hospital, Shevvapet and Hasthampatti once a week at a particular time. The mobile unit also halts at places where people gather in good number such as temple festivals. The mobile marketing unit initiative has been widely welcomed by all sections of society.

The Tamil Nadu Cooperative Milk Producers Federation, Aavin’s headquarters in Chennai, has come out with gift packs containing sweet and milk products this Deepavali season. The Salem Aavin has placed bulk order with the Federation for adequate stock of gift packs.

Source: thehindu